Lead Generation Campaign
Run a lead campaign for a local service business and report cost per lead.
- Lead Ads
- Targeting
- Report
Digital Marketing · Beginner
Meta Ads Course (Facebook & Instagram Ads) in Jalandhar
Plan, launch and scale paid campaigns on Facebook and Instagram — from audience research and creatives to tracking and reporting.
- 6–8 Weeks
- Beginner
- Classroom + Live Online
- 4 portfolio projects
Eligibility: 12th pass or above; basic social media familiarity
4.9/5 from 750+ Google reviews
- Students trained
- 50,000+
- Google rating
- 4.9/5
- Practical learning
- 80%
- Hiring partners
- 500+
Course Overview
What the Meta Ads course covers
This course teaches paid advertising on Meta's platforms the way working media buyers do it. You set up a Business Manager and ad account properly, choose objectives, research audiences, write and design creatives, install tracking and read the numbers that decide whether a campaign is working.
Local businesses, e-commerce stores, coaching institutes and agencies across North India all advertise on Facebook and Instagram, which makes this one of the quickest marketing skills to turn into a job or freelance income. You practise on live campaigns and leave with results you can show.
Why learn it now
- Small and mid-sized businesses increasingly rely on Facebook and Instagram ads for leads and sales, and few have the skills in-house.
- Automation in Ads Manager has shifted the job toward creative, tracking and strategy — skills that are learnable in weeks and easy to demonstrate.
Syllabus
Your module-by-module roadmap
Open any module to see exactly what you will learn. Every module ends with hands-on practice reviewed by your mentor.
- Modules
- 6
- Topics
- 30
- Projects
- 4
Module 1Meta Advertising FoundationsUnderstand the ecosystem and set up your accounts the right way.
- How the Meta ad auction and delivery system work
- Business Manager, pages, ad accounts and roles
- Campaign, ad set and ad structure
- Choosing the right objective
- Advertising policies and common rejection reasons
Module 2Audiences and TargetingReach the people most likely to act.
- Core, custom and lookalike audiences
- Location targeting for local businesses
- Advantage+ audience and broad targeting
- Customer lists and website audiences
- Audience overlap and exclusions
Module 3Creatives and CopyMake ads people stop scrolling for.
- Image, video, carousel and Reels ad formats
- Writing hooks, primary text and headlines
- Designing creatives in Canva
- Lead forms versus landing pages
- Creative testing frameworks
Module 4Tracking and MeasurementKnow exactly what your budget produced.
- Meta Pixel installation and events
- Conversions API overview
- Events Manager and aggregated event measurement
- UTM parameters and Google Analytics 4
- Attribution settings and reading reports
Module 5Optimisation and ScalingImprove results and grow budgets safely.
- Campaign budget optimisation and bidding strategies
- A/B testing in Ads Manager
- Retargeting funnels
- Advantage+ shopping and catalogue ads
- Scaling methods and avoiding ad fatigue
Module 6Client Work, Capstone and Career ReadinessRun a real campaign and present it like a professional.
- Capstone: plan, launch and optimise a live campaign
- Building client reports and dashboards
- Pricing and proposals for freelance ad management
- WhatsApp and Messenger click-to-chat campaigns
- Interview questions and portfolio preparation
How You Learn
One simple loop, every single week
Concepts become skills only when you use them. Each week follows the same three steps.
Step 1: Understand
Short concept sessions with live demos — every idea is shown before it is practised.
Step 2: Build
Hands-on labs and a project at the end of every module, reviewed by your mentor.
Step 3: Present
Explain your work in weekly demos — the same way you will in interviews.
Tools & Technologies
Hands-on with 10 industry tools
You practise on the same tools teams use every day — the ones interviewers ask about.
- Meta Ads Manager
- Meta Business Suite
- Events Manager
- Meta Pixel
- Conversions API
- Canva
- Google Analytics 4
- Google Tag Manager
- Looker Studio
- WhatsApp Business
Portfolio Projects
Build a portfolio that gets you shortlisted
4 guided projects — each one reviewed by your mentor and ready to show in interviews.
Who Can Join
Made for where you are today
Whether you are starting fresh or levelling up, there is a batch and a pace that fits.
Students after 12th
Start a creative, in-demand career without a technical degree.
Business owners
Grow your shop or brand online with ads, SEO and social media.
Graduates & job seekers
Get job-ready for agency, in-house and freelance marketing roles.
Content creators
Turn your content skills into measurable, paid campaigns.
Eligibility: 12th pass or above; basic social media familiarity
Check My EligibilityCareer Scope
Roles you can apply for
Our placement team helps you target these roles with resume reviews, mock interviews and referrals.
Meta Ads Specialist
Plans, launches and optimises Facebook and Instagram campaigns.
Who hires: Digital agencies and in-house marketing teams
Performance Marketing Executive
Manages paid budgets across platforms and reports on results.
Who hires: E-commerce brands, ed-tech and real estate companies
Social Media Advertising Executive
Combines content and paid promotion to grow a brand's reach and leads.
Who hires: Agencies and businesses across Punjab, Chandigarh and Delhi NCR
Freelance Media Buyer
Runs ad accounts for several clients on a retainer or performance basis.
Who hires: Local businesses, coaches and online stores
Your Mentor
Learn from people who do the work
Every batch is led by a senior mentor and supported by teaching assistants, so doubts are cleared the same day.
Simran Ahuja
Performance Marketing Mentor
Has managed ad accounts and SEO for brands, colleges and e-commerce stores across North India. Students work on live campaigns with real budgets, not just theory.
- Google Ads
- Meta Ads
- SEO
- Analytics
- E-commerce
- Industry experience
- 9+ years
- Students mentored
- 2,000+
- Doubt support
- Same day
Why TechCADD
Training that feels like your first job
Since 2007, we have trained students across North India the practical way.
Industry mentors
Taught by working professionals, not just trainers.
Small batches
Personal attention and same-day doubt support.
Live projects
Real client-style projects for a portfolio that stands out.
Placement support
Resume, mock interviews and referrals to 500+ partners.
Flexible batches
Weekday, weekend and live online options.
Verifiable certificate
Online-verifiable certificate with your projects listed.
| What matters | TechCADD | Typical institute |
|---|---|---|
| Learning style | 80% practical labs & projects | Mostly theory & slides |
| Mentors | Working industry professionals | Full-time trainers only |
| Batch size | Small batches, 1:1 reviews | Large classrooms |
| Projects | Live, portfolio-ready projects | Copy-paste sample projects |
| Placement | Resume, mock interviews & referrals | Job list shared on request |
| After the course | Lifetime alumni community & refreshers | Support ends with the course |
Duration, Mode & Batches
Choose the track that fits you
Learn Meta Ads as a certificate course, as university industrial training, or as a longer job-ready diploma.
| Feature | Certificate Course | Industrial TrainingMost chosen | Job-Ready Diploma |
|---|---|---|---|
| Typical duration | 6–8 Weeks | 6 weeks – 6 months | 9 – 12 months |
| Full course curriculum | |||
| Module projects | |||
| Live industry project | Not included | ||
| University training report & letter | Not included | ||
| Advanced specialisation modules | Not included | Not included | |
| Placement assistance | |||
| Internship with experience letter | Not included | Not included |
Batch timings
Weekday Morning
Mon – Fri · 9:00 – 11:00 AM
ClassroomWeekday Evening
Mon – Fri · 5:00 – 7:00 PM
ClassroomWeekend
Sat – Sun · 10:00 AM – 1:00 PM
Classroom + LiveLive Online
Mon – Fri · 8:00 – 9:30 PM
Live online
Not sure which track or batch suits you? A counsellor will help you decide.Ask a Counsellor
Certification & Placement
Finish with proof employers can verify
Your certificate lists your modules and projects, and our placement team works with you until you land the role.
- Verifiable online with a unique certificate ID
- Lists your modules, projects and grade
- Accepted for university industrial training credit
- Add to LinkedIn in one click
Student Reviews
Heard from our alumni
Rated 4.9/5 by 750+ students on Google.
FAQs
Questions about Meta Ads?
Straight answers on eligibility, batches, certification and placements.
Still have a question?
Counsellors are available Mon – Sat: 9:00 AM – 7:00 PM.
Do I need a marketing background?
No. The course starts with how the platform works and builds up to full campaigns. Regular social media use is enough to begin.
Will I run real ads?
Yes. You practise on live campaigns with small budgets under mentor guidance, so you learn from real delivery and results data.
How is this different from the Social Media Marketing course?
Social Media Marketing covers organic content and community growth across platforms. This course focuses only on paid advertising on Facebook and Instagram.
Can I freelance after this course?
Yes. The final module covers reporting, pricing and proposals so you can manage ad accounts for clients.
Do you provide placement assistance?
Yes. Every course includes placement assistance — resume and portfolio reviews, mock interviews and referrals through our 500+ hiring partners across North India.
Can I attend a free demo class first?
Yes. Book a free demo with the form on this page or call us. You can attend at any branch or join a live online class.
How do I get fee and scholarship details?
Book a free counselling session or message us on WhatsApp. A counsellor will share the current fee, EMI options and scholarships for your batch.
Start your Meta Ads journey this month.
Book a free demo class, meet your mentor and get a personalised learning plan — no commitment.
- Free 1:1 career counselling
- Attend a live class before you enrol
- Weekday, weekend & online batches
- Placement support until you're hired