Both are taught at techcadd. Here is how they differ on level, tools, projects and where each one can take you.
| Feature | Social Media Marketing | Google Ads |
|---|---|---|
| Level | Beginner | All Levels |
| Duration | 2–3 Months | 2–3 Months |
| Who can join | No technical background or prior marketing experience needed | Basic computer skills; no coding or technical degree required |
| Key tools | Meta Business Suite, Meta Ads Manager, LinkedIn Campaign Manager, YouTube Studio, WhatsApp Business, Canva | Google Ads, Google Analytics 4, Google Tag Manager, Google Merchant Center, Looker Studio |
| What you’ll learn | Module 1: Social Media Marketing Foundations · Module 2: Audience Research and Brand Voice · Module 3: Content Creation and Planning · Module 4: Reels and Short-Video Marketing | Module 1: Introduction to Google Ads · Module 2: Keyword Research & Ad Copywriting · Module 3: Creating Your First Google Ads Campaign · Module 4: Google Ads Extensions |
| Portfolio projects | — | — |
| Career roles | Social media executive, Content strategist, Community manager | PPC executive, Performance marketer, Paid search analyst |
Learn to plan, run and measure campaigns on Instagram, Facebook, LinkedIn, YouTube and WhatsApp Business, built around live campaign projects and portfolio-ready work.
Learn to plan, launch and optimise Search, Display, YouTube, Shopping and Performance Max campaigns, and track conversions with Google Analytics 4 and Google Tag Manager.
A counsellor can map either course to your degree, schedule and career goal — one call is usually enough.
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