Both are taught at techcadd. Here is how they differ on level, tools, projects and where each one can take you.
| Feature | Social Media Marketing | AI-Powered Marketing |
|---|---|---|
| Level | Beginner | All Levels |
| Duration | 2–3 Months | 4 Months |
| Who can join | No technical background or prior marketing experience needed | Open to any stream; no technical background needed |
| Key tools | Meta Business Suite, Meta Ads Manager, LinkedIn Campaign Manager, YouTube Studio, WhatsApp Business, Canva | ChatGPT, Claude, Gemini, Perplexity, Canva, Adobe Firefly |
| What you’ll learn | Module 1: Social Media Marketing Foundations · Module 2: Audience Research and Brand Voice · Module 3: Content Creation and Planning · Module 4: Reels and Short-Video Marketing | Module 1: Marketing Foundations and AI Basics · Module 2: AI-Assisted Market and Audience Research · Module 3: Content Creation and Brand Voice · Module 4: SEO and AI Search Visibility |
| Portfolio projects | — | — |
| Career roles | Social media executive, Content strategist, Community manager | AI marketing executive, Digital marketing specialist, Content strategist |
Learn to plan, run and measure campaigns on Instagram, Facebook, LinkedIn, YouTube and WhatsApp Business, built around live campaign projects and portfolio-ready work.
Plan, create, run and measure marketing campaigns with AI: research, content, SEO, paid ads, automation and analytics.
A counsellor can map either course to your degree, schedule and career goal — one call is usually enough.
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