Both are taught at techcadd. Here is how they differ on level, tools, projects and where each one can take you.
| Feature | Shopify | Meta Ads |
|---|---|---|
| Level | Beginner | Beginner |
| Duration | 2–3 Months | 6–8 Weeks |
| Who can join | 12th pass or above; entrepreneurs and business owners welcome | 12th pass or above; basic social media familiarity |
| Key tools | Shopify Admin, Shopify Themes, Shopify Theme Editor, Shopify Liquid, HTML and CSS, JavaScript | Meta Ads Manager, Meta Business Suite, Events Manager, Meta Pixel, Conversions API, Canva |
| What you’ll learn | Module 1: E-Commerce and Shopify Fundamentals · Module 2: Shopify Store Setup · Module 3: Shopify Admin Dashboard · Module 4: Product and Collection Management | Meta Advertising Foundations · Audiences and Targeting · Creatives and Copy · Tracking and Measurement |
| Portfolio projects | Fashion or Lifestyle Store · Dropshipping Store · Export-Ready Store | Lead Generation Campaign · E-commerce Sales Funnel · Creative Testing Sprint |
| Career roles | Shopify Store Manager, E-commerce Executive, Shopify Store Setup Specialist | Meta Ads Specialist, Performance Marketing Executive, Social Media Advertising Executive |
Set up, design and grow online stores with Shopify, from products, payments and themes to ads, SEO and dropshipping or export selling.
Plan, launch and scale paid campaigns on Facebook and Instagram — from audience research and creatives to tracking and reporting.
A counsellor can map either course to your degree, schedule and career goal — one call is usually enough.
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