Both are taught at techcadd. Here is how they differ on level, tools, projects and where each one can take you.
| Feature | Google Ads | Shopify |
|---|---|---|
| Level | All Levels | Beginner |
| Duration | 2–3 Months | 2–3 Months |
| Who can join | Basic computer skills; no coding or technical degree required | 12th pass or above; entrepreneurs and business owners welcome |
| Key tools | Google Ads, Google Analytics 4, Google Tag Manager, Google Merchant Center, Looker Studio | Shopify Admin, Shopify Themes, Shopify Theme Editor, Shopify Liquid, HTML and CSS, JavaScript |
| What you’ll learn | Module 1: Introduction to Google Ads · Module 2: Keyword Research & Ad Copywriting · Module 3: Creating Your First Google Ads Campaign · Module 4: Google Ads Extensions | Module 1: E-Commerce and Shopify Fundamentals · Module 2: Shopify Store Setup · Module 3: Shopify Admin Dashboard · Module 4: Product and Collection Management |
| Portfolio projects | — | Fashion or Lifestyle Store · Dropshipping Store · Export-Ready Store |
| Career roles | PPC executive, Performance marketer, Paid search analyst | Shopify Store Manager, E-commerce Executive, Shopify Store Setup Specialist |
Learn to plan, launch and optimise Search, Display, YouTube, Shopping and Performance Max campaigns, and track conversions with Google Analytics 4 and Google Tag Manager.
Set up, design and grow online stores with Shopify, from products, payments and themes to ads, SEO and dropshipping or export selling.
A counsellor can map either course to your degree, schedule and career goal — one call is usually enough.
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