Both are taught at techcadd. Here is how they differ on level, tools, projects and where each one can take you.
| Feature | Google Ads | Graphic Designing |
|---|---|---|
| Level | All Levels | Beginner |
| Duration | 2–3 Months | Duration on enquiry |
| Who can join | Basic computer skills; no coding or technical degree required | Basic computer knowledge; no art degree or design background required |
| Key tools | Google Ads, Google Analytics 4, Google Tag Manager, Google Merchant Center, Looker Studio | Adobe Photoshop, Adobe Illustrator, Adobe InDesign, CorelDRAW, Figma, Canva |
| What you’ll learn | Module 1: Introduction to Google Ads · Module 2: Keyword Research & Ad Copywriting · Module 3: Creating Your First Google Ads Campaign · Module 4: Google Ads Extensions | Module 1: Design Fundamentals · Module 2: Adobe Photoshop · Module 3: Adobe Illustrator · Module 4: Adobe InDesign and CorelDRAW |
| Portfolio projects | — | — |
| Career roles | PPC executive, Performance marketer, Paid search analyst | Graphic Designer, Creative or Visual Designer, Social Media Designer |
Learn to plan, launch and optimise Search, Display, YouTube, Shopping and Performance Max campaigns, and track conversions with Google Analytics 4 and Google Tag Manager.
Learn Adobe Photoshop, Illustrator, InDesign, CorelDRAW, Figma and Canva, along with AI-assisted design workflows, through project-based training that ends in a professional portfolio.
A counsellor can map either course to your degree, schedule and career goal — one call is usually enough.
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