Both are taught at techcadd. Here is how they differ on level, tools, projects and where each one can take you.
| Feature | GEO (Generative Engine Optimization) | AEO (Answer Engine Optimization) |
|---|---|---|
| Level | All Levels | All Levels |
| Duration | Duration on enquiry | Duration on enquiry |
| Who can join | No technical degree required; prior SEO knowledge is helpful but not mandatory | Basic English, a laptop and an internet connection; no coding background required |
| Key tools | ChatGPT, Google AI Overviews, Gemini, Perplexity, Microsoft Copilot, Claude | Google Search Console, Google Analytics 4, Google Rich Results Test, Schema Markup Validator, Google Tag Manager, Looker Studio |
| What you’ll learn | Module 1: Search Fundamentals and the Shift to AI Answers · Module 2: How AI Engines Choose Sources · Module 3: Entity SEO and Brand Authority · Module 4: Answer-First Content Writing | Module 1: Foundations of Search and Answer Engines · Module 2: Question and Intent Research · Module 3: Answer-Ready Content Writing · Module 4: Structured Data and Schema Markup |
| Portfolio projects | — | — |
| Career roles | GEO/AEO specialist, AI search strategist, SEO and content strategist | SEO specialist, Content strategist, AEO/GEO analyst |
Learn how to make your brand, website and content visible inside AI-generated answers from ChatGPT, Google AI Overviews, Gemini, Perplexity and Microsoft Copilot.
Learn to structure content, entities and schema so that AI assistants, voice search and featured snippets can find, understand and quote your brand.
A counsellor can map either course to your degree, schedule and career goal — one call is usually enough.
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