Both are taught at techcadd. Here is how they differ on level, tools, projects and where each one can take you.
| Feature | Digital Marketing | Google Ads |
|---|---|---|
| Level | All Levels | All Levels |
| Duration | 4–6 Months | 2–3 Months |
| Who can join | Basic computer and internet knowledge; no technical or marketing background required | Basic computer skills; no coding or technical degree required |
| Key tools | Google Search Console, Semrush, Google Business Profile, Google Ads, Meta Ads Manager, Google Analytics 4 | Google Ads, Google Analytics 4, Google Tag Manager, Google Merchant Center, Looker Studio |
| What you’ll learn | Module 1: Digital Marketing Fundamentals · Module 2: Search Engine Optimization (SEO) · Module 3: Google Ads and Paid Search (PPC) · Module 4: Social Media Marketing | Module 1: Introduction to Google Ads · Module 2: Keyword Research & Ad Copywriting · Module 3: Creating Your First Google Ads Campaign · Module 4: Google Ads Extensions |
| Portfolio projects | — | — |
| Career roles | Digital marketing executive, SEO specialist, PPC specialist | PPC executive, Performance marketer, Paid search analyst |
Learn how modern brands grow online: SEO, Google Ads, social media marketing, Meta Ads, content marketing, email marketing, GA4 analytics and AI-assisted marketing workflows.
Learn to plan, launch and optimise Search, Display, YouTube, Shopping and Performance Max campaigns, and track conversions with Google Analytics 4 and Google Tag Manager.
A counsellor can map either course to your degree, schedule and career goal — one call is usually enough.
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