Both are taught at techcadd. Here is how they differ on level, tools, projects and where each one can take you.
| Feature | AEO (Answer Engine Optimization) | Meta Ads |
|---|---|---|
| Level | All Levels | Beginner |
| Duration | Duration on enquiry | 6–8 Weeks |
| Who can join | Basic English, a laptop and an internet connection; no coding background required | 12th pass or above; basic social media familiarity |
| Key tools | Google Search Console, Google Analytics 4, Google Rich Results Test, Schema Markup Validator, Google Tag Manager, Looker Studio | Meta Ads Manager, Meta Business Suite, Events Manager, Meta Pixel, Conversions API, Canva |
| What you’ll learn | Module 1: Foundations of Search and Answer Engines · Module 2: Question and Intent Research · Module 3: Answer-Ready Content Writing · Module 4: Structured Data and Schema Markup | Meta Advertising Foundations · Audiences and Targeting · Creatives and Copy · Tracking and Measurement |
| Portfolio projects | — | Lead Generation Campaign · E-commerce Sales Funnel · Creative Testing Sprint |
| Career roles | SEO specialist, Content strategist, AEO/GEO analyst | Meta Ads Specialist, Performance Marketing Executive, Social Media Advertising Executive |
Learn to structure content, entities and schema so that AI assistants, voice search and featured snippets can find, understand and quote your brand.
Plan, launch and scale paid campaigns on Facebook and Instagram — from audience research and creatives to tracking and reporting.
A counsellor can map either course to your degree, schedule and career goal — one call is usually enough.
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